Social Media in 2021 – How Is It Shaping Our Habits?
Sep 9 . 2 m
Our Lives in Shared Snaps
Raise your hand if you check Instagram as soon as you wake up or if Facebook accompanies your morning coffee. Love it or hate it social media platforms have become an integral part of our daily lives. So, which social media platforms do we use the most and how exactly are they shaping our habits? In our blog today, we’re looking at social media in 2021 and which platforms are spearheading the scene.
If It’s Not Online It Didn’t Happen
A stack of perfectly turned-out pancakes, a picture-perfect sunset, or your latest DIY project, nowadays it’s almost second nature to share (somewhat stylised) snippets of day-to-day life. In 2021, everyone can be a content creator with a platform from which to broadcast. The possibility to share content is no longer restricted to TV channels, magazines, radio stations, and newspapers. No wonder influencer marketing is booming. A great coffee, a new gym wear brand or, the latest kitchen gadget? Social media users are keen to see what others are purchasing and businesses are taking notes. Just to put things into perspective, there are 200 million Instagram users that visit a minimum of one business profile every day.
However, it is not only about brand interactions, it is also about interpersonal connections. There are 500 million users that use Instagram Stories every day while at the end of 2020, 5 billion snaps were being shared daily.
Popular Platform Stats
So, what are the figures that are shaping the social media landscape in 2021? Here are some impressive figures:
- An Instagram influencer can earn $5,000 a month from affiliate links alone
- Snapchat counts 498 million active monthly users
- TikTok has more than 660 million downloads worldwide
- There are 2.74 billion active monthly users on Facebook
- Almost 75% of American adults use YouTube
It’s safe to say that social media in 2021 is stronger than ever. Businesses, influencers, and users are all drawn to this new way of communicating everyday moments, brand identities, and engaging content. No one knows what the future of social media will look like, but we’re sure everyone will be watching.
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